Founder/ Creative Director/ Sugar Flower Artist
Managing Partner/ Calligraphy Artist
HOW WE MET
“Friendship is born at that moment when one person says to another: “What! You too? I thought I was the only one!” C.S. Lewis
Our story began back in 2019 when Rosabel, a bride-to-be was looking online for a cake maker for her wedding cake. Annie, who had left her previous job as a Graphic Designer for Blunt Umbrellas had just established her own sugar art studio called Annie’s Little Valley in pursuit of her passion for sugarcraft. Rosabel approached Annie after coming across her work on Instagram. Needless to say, literal sparks flew when the two creatives met for the first time as they chatted about their mutual love for art and their dreams of being able to do it full time.
In February 2020, Annie held her very first sugar art workshop and with no surprise, Rosabel was one of her students. During the course of the two-day workshop, Rosabel and Annie connected through their interest and passion for art as well as their aspirations as emerging artists in their own fields.
Later that year, Rosabel made a life-changing decision to quit her job at the Council and focus on her own art studio, Rosemay Studio. During this process, Rosabel met up with Annie and shared with her the vision of starting her own studio as well as the struggles of finding the right direction and the lack of support and guidance.
Coincidentally, Annie who was in the process of growing Annie’s Little Valley into an art centre had been praying for someone who shared the same vision to join her team. Hearing Rosabel shares the challenges she was going through made Annie question and realise that there must be countless aspiring artists out there in the same situation.
It was then Annie decided to use the resources acquired under Annie’s Little Valley to assist other aspiring artists along their creative journey by giving them a platform to explore their passions and share their creations. This vision led to the birth of The Art Valley.
Before we talked about our vision, we wanted to share what we believe art is.
According to Lumen Learning “art is a highly diverse range of human activities engaged in creating visual, auditory, or performed artifacts— artworks—that express the author’s imaginative or technical skill, and are intended to be appreciated for their beauty or emotional power.”
“Though the definition of what constitutes art is disputed and has changed over time, general descriptions centre on the idea of imaginative or technical skill stemming from human agency and creation. When it comes to visually identifying a work of art, there is no single set of values or aesthetic traits.”
Often when people think of art they think of a piece of work produced by a professional or full time artist. However, at TAV, we believe that everyone is an artist. We believe that everyone has a deep need and fundamental ability to be creative and to create. Whatever your current role is whether you are a mother, business manager, an athlete, an uber driver or a politician, you are also an artist because you too have the innate desire and ability to create.
The Art Valley’s (TAV) dream is not only to build an art centre that facilitates art exploration through workshops and programmes but also a platform that is able help our local creatives and emerging artists on their creative journey through the sharing of resources and the provision of a medium to showcase their works. Whether you are a person with or without a background in art, an amateur artist who is looking for an opportunity to showcase yourself, or an artist who has a desire to pass on their skills to others, we welcome you to get in touch with us. We are always looking for passionate people that share our vision to join us.
WHAT WE DO NOW
TAV, The Art Valley is currently located in the heart of Remuera, Auckland and is open to the public throughout the weekdays and Saturday. Inside our art valley, we have a coffee bar that serves you great coffee and delicious cabinet food. The space is available for you to enjoy. You are welcome to spend a whole day here to read our collection of art books, meet some new friends, or simply to be inspired by other artists and their works.
In addition, we also have an art gallery gift store which showcases and offers for sale various emerging artist’s works, as well as some beautiful designer stationery we handpicked from around the world.
At the back of the coffee bar and art gallery and gift store is our studio space where we use to host a wide range of arts and crafts programmes and workshops for children and adults.